Three people point their fingers at the screen of a switched on, open laptop.

Patient education through interactive formats: articles, quizzes, podcasts and Instagram posts

In addi­ti­on to pati­ent coun­seling, pati­ent edu­ca­ti­on is a com­mu­ni­ca­ti­ve stra­tegy that is inten­ded to impro­ve the self-con­trol abili­ty — i.e. the health com­pe­tence — of tho­se affec­ted. Espe­ci­al­ly in the case of chro­nic dise­a­ses or tumor dise­a­ses, they help to mana­ge life inde­pendent­ly, alle­via­te the unfa­vorable cour­se of the dise­a­se and play an acti­ve part in the­ra­py. Pati­ent edu­ca­ti­on refers to stra­te­gies that impart know­ledge and skills spe­ci­fic to health or dise­a­se. The most important con­cepts include struc­tu­red edu­ca­tio­nal pro­grams, self-manage­ment sup­port and health literacy.

Interactive Knowledge Building for Health Literacy

The term “health liter­acy”, also known as health liter­acy, encom­pas­ses the know­ledge, moti­va­ti­on and abili­ty of peo­p­le to find, under­stand, assess and app­ly rele­vant health infor­ma­ti­on in ever­y­day life. Health liter­acy plays an important role in stay­ing healt­hy and over­co­ming ill­ness. In addi­ti­on to the pati­ent, rela­ti­ves are also addres­sed, who can have a signi­fi­cant influence on a patient’s health liter­acy. Pati­ents need more health liter­acy to achie­ve hig­her levels of adhe­rence and bet­ter out­co­mes through their tre­at­ment through participation.

Modern inter­ac­ti­ve infor­ma­ti­on plat­forms help to pro­mo­te indi­vi­du­al health com­pe­tence. Low-thres­hold offers can play a cen­tral role in the trans­mis­si­on of infor­ma­ti­on, in the trai­ning of approa­ches or in self-manage­ment. Four exem­pla­ry examp­les of modern infor­ma­ti­on sources are artic­les (blog), quiz­zes, pod­casts and Insta­gram posts. Below you will find more detail­ed infor­ma­ti­on on the infor­ma­ti­on platforms.

Article (blog)

The aim of know­ledge plat­forms such as gynä is the relia­ble and under­stan­da­ble com­mu­ni­ca­ti­on of health-rela­ted know­ledge. The offer ser­ves to pro­mo­te the health com­pe­tence and self-deter­mi­na­ti­on of rea­ders. For this pur­po­se, the plat­form pro­vi­des important infor­ma­ti­on on health issues, cli­ni­cal pic­tures and tre­at­ment opti­ons based on sel­ec­ted sci­en­ti­fic and evi­dence-based sources.


Health quiz­zes are know­ledge tests that are pri­ma­ri­ly inten­ded to help you clas­si­fy your own level of know­ledge. In addi­ti­on, they are attrac­ti­ve oppor­tu­ni­ties to trans­fer know­ledge in online for­mat. Becau­se par­ti­ci­pan­ts are usual­ly curious about the results. One exam­p­le is the blood pres­su­re quiz from


Wide­spread strea­ming ser­vices make it pos­si­ble to dis­se­mi­na­te con­tent in pod­cast for­mat, i.e. as an audio file. Low ent­ry hurd­les thus allow easy sca­la­bi­li­ty of indi­vi­du­al mono or dia­lo­gues and inter­views. An exam­p­le of this is the pod­cast: The digi­tal con­sul­ta­ti­on hour from the Ham­bur­ger Abend­blatt and Asklepios.

Instagram Posts

Pati­ents spend a lot of time on the social net­work and look at posts from fri­ends, orga­niza­ti­ons or influen­cers. With almost no ent­ry bar­riers, they share expe­ri­en­ces, moments and tips for every situa­ti­on via their accounts. And they are on the move in a net­work in which tho­se affec­ted are also loca­ted. An exam­p­le of a medi­cal pro­fes­sio­nal Insta­gram account is @dr.sehouli.

All the­se sources of infor­ma­ti­on not only ser­ve to impart know­ledge, but also to pro­mo­te moti­va­ti­on and sup­port for tho­se affec­ted. The “degree of pene­tra­ti­on” ran­ges from sim­ply noti­cing to inten­si­ve­ly deal­ing with the poten­ti­al con­se­quen­ces of the the­ra­py. Ulti­m­ate­ly, deal­ing with an ill­ness is always a com­plex mat­ter. It is all the more important that pati­ents are empowered to make self-deter­mi­ned and well-con­side­red decisions.


Bun­des­zen­tra­le für gesund­heit­li­che Auf­klä­rung (BZgA)

Pati­en­ten­uni­ver­si­tät Han­no­ver


Leave a Reply